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Should Coke Be Worried about Soda Stream

Earlier this month, around the time of the Super Bowl, a minor controversy erupted around SodaStream, the make-your-own-soda company. SodaStream sells countertop soda makers powered by small tanks of compressed air. The cheapest machine costs around eighty dollars. You fill a small bottle with tap water and attach it to your SodaStream; when you push [...]

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